Representatives of the World Phygital Community (WPC) and Phygital International met with the International School Sport Federation (ISF) on 7 October 2026, to discuss possible cooperation. The meeting took place at Maison du Sport International in Lausanne, Switzerland.
The WPC delegation was led by its chairman, David Feng. He was joined by John Hewitt, Marketing and Communications Director of Phygital International, and Anastasis Karamousadakis, Communications and Media Manager of Phygital International. The ISF was represented by its president, Željko Tanasković, secretary general Hasnae El Ayoubi El Idrissi, and sport director Marco Petric.
A positive first meeting
The meeting gave both organizations the chance to introduce their work and to get to know each other. The ISF is a global organization that uses school sport to bring young people together through competition.
Both sides spoke about their priorities and how they connect with young people. They found that they share a clear ambition. Each wants to reach the next generation in ways that match how young people play, compete and interact today.
WPC chairman David Feng highlighted the strength of the ISF’s work with young people. “This was a very positive first meeting. The International School Sport Federation has an impressive global reach and a strong track record of engaging young people through sport. We share a common ambition to connect with the next generation in ways that are relevant to how they play, compete and interact today. Phygital sport offers exciting opportunities to build on that engagement, and we look forward to exploring how our organizations can work together”, says WPC chairman, David Feng.
Building on shared goals
The discussion looked at how phygital sport could build on the engagement the ISF already creates in school communities. The participants also talked about how both organizations could share knowledge and support each other’s events and programs.
At the end of the meeting, both organizations agreed that there is great potential for cooperation. They will stay in close contact and discuss the next steps in detail.
