As a World Phygital Community (WPC) member, you now have free access to Phynder, a global platform that helps you package your commercial assets, find the right brands, and start sponsorship conversations.
Phynder can connect you to 2,344 brands in 124 countries – across Europe, the Americas, Asia, Africa, the Middle East, Central Asia and Oceania. That means you can look beyond your usual contacts and find relevant partners anywhere in the world.
Building a sponsor-ready profile
To begin, you’ll create a profile containing your organization’s details, disciplines, and audiences. You can also upload relevant assets. Phynder then walks you through what brands most look for – including location, audience demographics, broadcast and social reach, ad formats, and partnership options.
With this information, Phynder can build structured sponsorship packages, setting out the rights available, pricing, duration, availability, and category exclusivity – and each profile can be used to create multiple different packages. As well as helping you present yourself more effectively, the process also highlights gaps in your commercial information that you might need to fix.
Matching with brands
Phynder also builds detailed profiles of registered brands – their industries, markets, budgets, audiences, and sponsorship goals. It matches these against your profile to connect you with companies whose priorities line up with yours.
Matches go straight to brands already registered on the platform, but Phynder can also identify relevant companies and decision makers outside the platform and put your profile directly in front of them. Although Phynder does not guarantee a sponsorship agreement, it gives you a more structured way to identify prospects and start talking about commercial opportunities.
“Our members are building the future of phygital sport, and we want to give them the tools to grow with it. Phynder gives them a more direct route to the brands that can help take their events, teams and organizations further, turning strong commercial opportunities into meaningful conversations and long-term relationships.” – David Feng, Chairman, World Phygital Community
Register now
Getting started is simple. Simply sign in to Phynder using your existing WPC account, complete your profile and start exploring sponsorship opportunities.
